Messi Pibe de Barr10 | Design Q&A : Product Design : Soccer Bible

Ignacio Valentini is the man responsible for Leo Messi's latest signature F50 adizero. The graphic designer, from Messi’s hometown of Rosario in Argentina hooked up with adidas to create an exclusive boot inspired by the streets where the Barca man grew up.

“I love to think of Leo as an artist, his canvas is the court, brushes are his legs, the ball, his muse, and when he scores… his masterpiece.” Hard to argue with Ignacio Valentini's words. After Messi ran the show against Man City wearing his Pibbe de Barr10 boots for the first time, Valentini sat down with adidas to explain the design process behind the boot.

What is the design inspiration behind the Pibe de Barr10 boot?

IV: The entire collection was focussed on the idea of representing the beginnings of Messi's football career – his neighbourhood, the streets of Rosario, the square where he used to play, the school. Once we’d individuated the graphic style of each scenario to be narrated with images, we set to work.

I asked some friends in Rosario, my home town, to help me out with a photographic shooting of Las Heras’ neighbourhood, where Messi grew up – perspectives, particulars, panoramics – everything that could capture the essence of who until today still remains "un pibe de barrio” (uptown boy) as well as being the best player in the world.



Can you tell us more about the design specifics around Rosario, and how they relate to Leo Messi’s footballing style?

The idea was to create a design which could merge the originality of Leo’s style with the authenticity of the place where he grew up. Bring to life the roots of the place he was born and raised. And so, his playing style was represented by swift, instinctive , unexpected brushstrokes, as if to imitate the now trademark Messi moves – sudden changes of direction, explosive acceleration or just a masterful touch to take it past another player. No matter whether you're in defence or behind a camera, you just ca't keep up with his dribbling.

The neighbourhood was represented in the style of street art, reflected in every corner of the streets. The images were reworked with stencils and spray in order to obtain a "street" mood.



What was it like working with adidas and Leo Messi?

It was a pleasure and honour to work with adidas Football for the Pibe de Barr10 apparel and footwear collection for the world's best player, my fellow citizen Leo Messi. Thanks to this project, I had the opportunity to work with designers from different countries, from different cultural backgrounds, in an extremely stimulating and creative environment.

How were you initially approached by adidas?

The Head of design of at adidas Football Gerald Kuhtz noticed me and my work. I greatly thank both he and Team Messi for the attention I received during my visit to the adidas Headquarters in Herzogenaurach, Germany.



Take a closer look at the adidas Messi Pibe de Barr10 boots here and let us know your thoughts.